Why Experts Consider Digital Signage a Big Part of Digital Marketing
- March 12
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Earn money by showing third party ads: You may have noticed that in supermarkets there are many digital signages that highlight the offers on various products. In between self promotion, you can also insert third party ads and make money. For example, in a supermarket you can install digital signage and time to time display the local restaurant ads to make some money. However, at first, you need to find some advertisers who are willing to display their ads in your store.
Immediate results: Websites are major part of digital marketing and they let you measure your success rate quickly. Suppose you are organizing a rock concert and promoted your business via digital signage across the city. In the digital display you have mentioned your website address and requested viewers to visit your site for ticket booking. So, when the users start visiting your site and purchase tickets, you can measure the success of your digital marketing campaign.
Fast information dissemination: Suppose you want to start a flash sale this weekend and would like to inform maximum number of customers about it. How do you do it? Printing new leaflets or giving newspaper ads can be very costly, but when you use digital signage, there is not much to worry because new content can be created and published anytime. Since advanced digital signages are connected to a network, you can post the news about upcoming sale across the city in a click.
Stronger brand image: You can utilize various digital marketing platforms to build your brand image and earn customer loyalty. A digital brochure or weekly e-newsletter can be sent to the customers to keep them informed about your business. Branding is essential to sustain in this highly competitive market and social media is another platform where you can promote your brand without spending a single penny. You can just post product videos and images to lure new fans. Digital signage can be used for brand promotion as well. You can just use your brand logo in the digital display and place it near a popular area to generate curiosity among the customers.
Better exposure: A newspaper ad is viewed by only those who buy the newspaper. On the other hand, a digital signage can share visual message with thousands of people walking on the street. Since potential customers are not paying anything to watch your ad, they will be more interested in your message.
Dynamic: This is one of the biggest advantages of all types of digital marketing formats. Whether it is a Flash banner ad in websites or a digital signage, content is always interactive and dynamic. You can show a video or play music with the help of a digital signage and leave a permanent impression on the viewers’ mind.
Khalid Janjua is a business owner and entrepreneur from Manchester, United Kingdom. Khalid is currently working on Saturn-Tec, a website which provides design & cheap web solutions. Follow Khalid on Twitter: @hybridlava. Follow the development of @saturntec.