User Guide for Google AdSense for Beginners
- November 25
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For it, you also need to have your own domain name. Fortunately, it’s quite simple these days to “own your own domain name” and create your own web site. Realistically you can get a domain for $10-$15 (for the year) through Namecheap.com and build a free web site on Weebly.com (for example), attach your newly bought domain name to your newly created web site, and then you comply to the main rule of requiring your own domain name. You get paid when people click your ads (don’t click your own! Google will know) and you may get paid per impression (or multiple impressions) in some cases.
CTR (click through rate), CPC (cost per click), Page RPM
Google AdSense generates revenue on either a per-click or per-impression basis. The key terms of Google Analytics are Click through rate (CTR), Cost-per-click (CPC), Cost-per-thousand (CPM) and Revenue per thousand impressions (RPM). Before understanding these terms, we need to know about the following basic terms:
- Clicks: The number of times an ad was clicked on in the given reporting period.
- Impression: An impression means a user view of a particular item on your site. It can be either viewing a page, an ad unit, or an individual ad. Therefore, impression can be further classified into 3 types – Page views, Page impression and Ad impression.
- Page Views: A page view is reported every time a user views a page displaying Google ads. Only one page views is counted at a time regardless of the number of ads displayed on that particular page. For example, if a page displays 3 ad units and it is visited twice then two page views is counted.
- Page Impression: A page impression is generated every time a user views a page displaying Google ads. A page might contain more than one Google ads. Ad units’ impressions are calculated separately.
- Ad Impression: An ad impression is reported whenever an individual ad is displayed on your website. A query is a request made each time to Google’s system to display an ad unit.
- · Click through rate (CTR): The clickthrough rate (CTR) is the number of ad clicks divided by the number of impressions, page views, or queries you received. CTR determines how often the visitors click your ads.
- Cost-per-click (CPC): The cost-per-click (CPC) is the amount you earn each time a user clicks on your ad. The CPC for any ad is determined by the advertiser. CPC is keywords specific. Different keywords have different CPC value.
- Revenue per Thousand Impressions (RPM): RPM is a reporting feature and this does not represent the actual amount paid to a publisher. RPM doesn’t represent how much a publisher earned. AdSense RPM of a page is the estimated earnings of a publisher for every 1000 impressions received.
How to check performance reports and finalized earnings
The first thing you see when you log in to your AdSense account is the Overview page of the Home tab. This is a great place to start, full of the most essential data you need to evaluate your AdSense performance.
But that’s not all you’ll find on the Home tab. When you want to monitor and manage your AdSense account, Home is the place to be.
NeiL Mac is web enthusiast filled with passion and obsession for creating something unique and incomparable. Learning from the failures and collecting motivation from the victories are his most astounding qualities. Mainly, he wants to set-up himself as the person to symbolize and epitomize the knowledge maniac. Let’s be Creative!!