• Logos-cover
    • May 11
    Captivating Logos Collection Using Negative Space

    A logo is a graphic mark or emblem commonly used by commercial enterprises, organizations and even individuals to aid and promote instant public recognition. Logo design is an important area of graphic design, and one of the most difficult to perfect. The logo is the image embodying an organization. Because logos are meant to represent companies’ brands or corporate identities and foster their immediate customer recognition, it is counterproductive to frequently redesign logos. Negative space plays an important role in all fields of design. If you’re not familiar with the concept of negative space, it’s the empty space around and between the main elements in a design. In logo design, it’s common practice to use negative space to form shapes that help convey the meaning of the logo. Here is a creative showcase of use of negative space in logos for your inspiration.


Khalid Janjua is a business owner and entrepreneur from Manchester, United Kingdom. Khalid is currently working on Saturn-Tec, a website which provides design & cheap web solutions. Follow Khalid on Twitter: @hybridlava. Follow the development of @saturntec.


Reply You The Designer May 11, 2011

I think these logos are simple yet effective because they can be easily remembered. Negative space adds art to the actual element. Great list indeed.

Reply JAT Source July 15, 2011

nice logos.thanks for the post

Reply ink cartridges for printers December 20, 2011

really captivating logo its i like love mouse simple & craetive